A written brief naming the deliverables and their use.
02DIRECT
Decide what the pictures look like.
Art direction
Shot list
Lighting plan
An approved shot list and visual direction.
03PREPARE
Clear the day before it starts.
Location scout
Access and permissions
Call sheet
A confirmed date with access and permissions in writing.
04CAPTURE
Shoot the list, then shoot past it.
Photography
Lighting
Motion capture
A covered shot list, backed up on the day.
05EDIT
Select hard, then finish.
Selection
Colour and retouching
Grade
A finished set, consistent across the series.
06DELIVER
Hand over files you can use.
Master files
Formats and crops
Written licence
Delivered files and a licence stating what you may do with them.
45°30′ N / 73°34′ W
01BRIEFUSAGE / LICENCE
Find out what the images are for.
Where they run, how long, and who else may use them. Usage sets the licence, and the licence sets the shoot, so this is the first question rather than a line in the invoice.
Tools
Intake call
Usage and licence scope
Reference review
Output
A written brief naming the deliverables and their use.
02DIRECTSHOT LIST / LOOK
Decide what the pictures look like.
Subject, framing, light and treatment are chosen before the day, as a shot list rather than a mood board. This is the step that separates a publishable set from a lot of frames.
Tools
Art direction
Shot list
Lighting plan
Output
An approved shot list and visual direction.
03PREPAREACCESS / CALL SHEET
Clear the day before it starts.
Location, access, permissions, power, timing and light. Anything needing someone else to say yes gets that yes in writing first, because a shoot day is the one step that cannot be run again cheaply.
Tools
Location scout
Access and permissions
Call sheet
Output
A confirmed date with access and permissions in writing.
04CAPTURESHOOT / ON LOCATION
Shoot the list, then shoot past it.
The agreed frames are covered first so the brief is met no matter what the day does. What is left goes on the material the list could not predict.
Tools
Photography
Lighting
Motion capture
Output
A covered shot list, backed up on the day.
05EDITSELECT / GRADE
Select hard, then finish.
A selection is cut to the frames that earn their place, then colour, retouching and grading are taken to final. The set is treated as one series, not as separate good pictures.
Tools
Selection
Colour and retouching
Grade
Output
A finished set, consistent across the series.
06DELIVERFILES / LICENCE
Hand over files you can use.
Masters plus the crops and formats the agreed usage actually needs, with the licence written down. If the images are going into a site Elya is building, they arrive as part of that build rather than as a folder.
Tools
Master files
Formats and crops
Written licence
Output
Delivered files and a licence stating what you may do with them.