ELY/26 / PROCESS

45°30' N  73°34' W

Directionbefore production.

01STRATEGY02DESIGN03BUILD04SHIP

SYSTEM / 01—06

Six moves.
One direction.

  1. 01DISCOVERCONTEXT / GOALS

    Find the real problem.

    We learn the business, audience, content, constraints, and reason the site needs to exist before choosing a visual direction.

    Tools
    • Workshop
    • Analytics
    • Content audit
    Output

    A written brief with one clear job.

  2. 02STRUCTURESITEMAP / FLOWS

    Map the experience.

    We turn goals into pages, journeys, hierarchy, and conversion paths before polished screens hide weak decisions.

    Tools
    • Figma
    • Sitemaps
    • Wireframes
    Output

    An approved route and interaction map.

  3. 03DESIGNSYSTEM / PROTOTYPE

    Give it a language.

    Type, color, image, layout, and motion become one responsive system built around the subject, not a template.

    Tools
    • Figma
    • Type systems
    • Motion studies
    Output

    A responsive visual system and prototype.

  4. 04BUILDCODE / INTEGRATIONS

    Make the system real.

    We build production interfaces, motion, content models, forms, and integrations with the smallest stack that fits the job.

    Tools
    • Next.js
    • TypeScript
    • GSAP
    • Supabase when needed
    Output

    A working site on real devices.

  5. 05PROVEQA / SECURITY

    Try to break it.

    Every route, breakpoint, interaction, form, and failure state gets checked. Weak points return to the build, not the launch notes.

    Tools
    • Playwright
    • Lighthouse
    • Device testing
    Output

    Review evidence and owner sign-off.

  6. 06SHIPDEPLOY / HANDOFF

    Release with proof.

    We deploy the exact reviewed build, verify production, document ownership, and leave a clear path for measurement and support.

    Tools
    • Git
    • Vercel
    • Monitoring
    Output

    A verified live site you control.

STANDARD / FIXED

Non-negotiables.

  1. 01SECURITY

    Secrets stay secret.

    Keys, auth, and validation checked.

  2. 02PRIVACY

    Your data stays yours.

    Client and customer data stays controlled.

  3. 03OWNERSHIP

    Licensed. Documented.

    Dependencies checked. Decisions recorded.

  4. 04HONESTY

    No bullshit guarantees.

    No invented leads, rankings, or revenue.

NEXT / PROJECT

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